Whether you like to accept or not, most companies in the world are still not putting much effort into marketing. Some say it is more than 50%. This number is staggering considering the digital era that we are live in. That is a separate side of the story, and this article’s aim is to let you know about the contents of Digital marketing. If you are an owner of a startup, handling marketing stuff, or planning to start a new business, we are confident that there is much to receive by reading this article.
What are the contents of digital marketing?
Let’s jump into the matter straight away and see the contents of digital marketing; later in the article, we will bring you a comparison between content marketing vs digital marketing as well so that you can decide how to apply these to your business in order to grow and take it to the next level.
Main components of Digital Marketing
These are the major ingredients or contents of digital marketing.
- Social media marketing
- PPC (pay per click advertising)
- SEO (search engine optimization)
- Email marketing
- Web sites
- Content marketing
- Many more.
Social media marketing
Even if you are a totally new soul to the world of digital marketing, we assume that you have heard this element at least once in your life, simply because of the popularity of social media, so we thought this is the ideal one to elaborate on first. When it comes to numbers, more than two billion people around the world are currently on social media platforms.
This says social media is one of the easiest methods available for you to take your message to your target audience as a business owner. Also, developing a long-lasting relationship is not that challenging compared to other methods.
It’s straightforward to answer the queries of the customers and even introduce new products to them. As an example, let’s assume you own a business related to furniture. Suppose you are getting the same inquiry about your products and other related services day in day out. In that case, it will take valuable time out of your business to explain the same thing over and over again to the customers.
In order to prevent this situation, you can use social media and answer everything in one place. In fact, researchers say that around 70% of people use social media as a customer service platform. In addition, most prominent social media platforms such as Facebook, Instagram and LinkedIn have their own ad networks. You can use that to reach more people as well; the cost for social media ads is considered very low compared to conventional advertising methods.
PPC (pay per click advertising)
Search engine optimization usually takes time to rank your website in search results (we will talk about SEO in the next section). So, if you are in a hurry and want an immediate boost, PPC advertising would be the ideal choice available for you.
With PPC ads, you can make search engines like Google show your product or service at the first couple of search results for a given search query (keywords). The most advantageous part of PPC ads is that you don’t have to pay the platform (consider Google as an example) until the targeted customer clicks on your ad.
With PPC ads, you are only targeting what you want; thus, you can get maximum bang for the buck and costs for such ads aren’t that much expensive as well. If you are thinking about a successful marketing strategy, this is one area that you should definitely have a look at.
SEO (search engine optimization)
Now, search engine optimization is kind of foreign to most businesses, which opens windows for you to stay head and shoulders above your competitors if you pay attention to this. Search engine optimization is getting onto the first page of online search results. There is a saying that the best place to hide a dead body is the second page of Google’s search results.
In fact, 75% of people don’t click “next” to visit the 2nd page to get answers to their queries. As said, if you can take your website to the first page, you are guaranteed to get high-quality leads and convert them to sales.
However, SEO takes time, and you have to be patient, and it is a strategic job. You have to create high-quality content, aim for high converting keywords, earn backlinks, and speed up your website and many more.
This is one of the main contents of digital marketing that brings you excellent ROI for your business. Once you have the email IDs of your customers, you have the chance of running email campaigns to take your products to them. The primary benefit of email marketing is that it permits you to send personalized emails to the audience depending on their interests as well as different stages of the buying circle.
Nowadays, you don’t have to create and send emails manually, as great emailing software tools are available for you to automate everything. Even the follow-up emails too could send automatically via these tools.
In order to handle the business in a smart way, email marketing is one aspect of digital marketing most businesses use. There is a misconception that emails are not powerful as it was a decade back. However, that is just a myth; with a successful email campaign, you can expect an ROI of up to 44$ for every one dollar you invest.
As a business, you got to have a website to drive more leads into your business. In order to make the most out of the contents of digital marketing, it is imperative to possess an efficient website. Customers get the first impression about your business from your website, and so creating an engaging website is as important as anything.
The navigations, outlook, and speed are some of the important things that you have to consider when it comes to your business website. Once a customer lands on your website, he should get all the information required to make the final call.
Moreover, it has to be mobile responsive as well. Since mobile usage is skyrocketing every day, it would be very difficult to survive in the competition if your site is not mobile-friendly. So, think about all these factors when you build a website for your business.
Content plays a huge role in terms of taking your product and brand to the audience. In addition, properly built content helps you to rank high in search results as well. The norm is content marketing drives 3X leads to a business compared to traditional marketing methods.
The content you create must include the keywords that are relevant to your business, and it has to be done in a way that is not abnormal. Further, the content must include answers to the pain points of the potential customers.
Also, there should be a call to action in it to convert browsers into buyers. As said, every ingredient of content should be natural to the eyes of people. Our recommendation is to hire professionals if you lack experience in creating powerful content for your business. Content is the voice of your company, so it must be engaging as well as productive.
Content marketing vs digital marketing
This is a topic that is confusing to most of the rookie business, but it should not be the case with you after you complete reading this passage. In order to have a better understanding, let’s have a brief look into the two elements.
What is content marketing?
As the name suggests by itself, content marketing is creating content about your business. These contents include blog articles, videos, stories and many more. As described previously in the article, properly created content can drive valuable traffic to your business and build your business. Also, content is the base for search engine optimization as you get the opportunity to include keywords into the content in order to rank your business high in the search results.
What is digital marketing?
Digital marketing is the combination of several marketing aspects, and content marketing is one component of it. We can say digital marketing is what makes the content to the audience. It captures the attention of the online crowd.
Differences between content marketing vs digital marketing
Talking about the differences between content marketing vs digital marketing the main separating factor is that content marketing is indirect, and digital marketing is pretty much direct and straightforward to the audience.
Moreover, we would say that content marketing methods take time to work, and it is more of a long-term investment. On the other hand, digital marketing is fast, and you can implement most of its strategies in any given timeline.
In the world of technology, you would be leaving money on the table if you don’t apply digital marketing strategies to your business. We hope the details that we have furnished in this article are clear for you. If you need any clarification regarding the topics we discussed, please use the comment section to let us know about your concern. Have a great day!